For startup founders and marketing leaders. We run your paid acquisition and lead pipeline end to end, or set the strategy your team executes.
Wix Studio launched as a new product. Paid acquisition had to start from zero and scale quickly.
Guy led performance marketing through the launch and the scale‑up.
monthly performance budget, 10 months after launch.
users within 8 months.
The $3.5M is media spend managed, not revenue or return.
A client needed more leads and wasn't sure which offer would bring them in.
We built four landing-page variants with AI and ran them in parallel for 17 days on ₪3,030 of spend, each with a different offer and wording.
119 leads in 17 days. The winning variant brought 63 of them at ₪11.98 per lead. Each of the other three brought 17‑20 leads at ₪38‑44.
The offer moved the result. The wording made a smaller, directional difference, so we don't read more into it than that.
These are lead counts. They don't show how many leads became customers.
A B2B SaaS startup that raised $70M+ from top-tier VCs was spending $2M+ a month on paid acquisition, and wanted to know where that budget was really working.
We broke the results down by segment, then cross-checked them against paying customers, not just trials.
In June, the 65+ segment paid $11,089 per trial, about 9× the $1,240‑1,366 the core age groups paid. That's ~$66.5K of spend for 6 trials.
Over the full quarter the gap was about 2.8×, so June is an observation, not a rule.
The cross-check against paying customers also stopped a wrong cut by gender: an apparent +48% advantage shrank to +13% once paying customers were counted.
Strategy, channels, campaigns, creative testing, tracking and the lead pipeline, run by our team every day.
Growth plan, channel mix, budget, measurement and a testing roadmap. Your team or agency executes, and we stay on as senior advisors.
We also take on focused projects.
Where the budget goes, what it buys, and what to cut or scale.
Tests designed to answer a real question, and reporting the team can trust.
Message testing, lead handling and reporting, built with AI where it saves time.
Either. We can run it end to end, with vetted specialists when the scope needs them, or set the strategy and advise the team that executes.
The habits carry over: a clear question, a clean test, honest measurement. The message test above ran on about ₪3,000 of spend.
It's free and takes 30 minutes. We talk about your acquisition challenge: channels, spend and what you've tried. If there's a fit, we'll suggest a scope. No audit or plan is promised before we agree on it.
We either run your growth end to end or set the strategy your team executes. Both work from zero, for a new product or market. Format and pricing are agreed after the first call.
Bring your channels, your spend and your biggest open question. The first call is with the founder.
Prefer writing? Email libby.negev.ai@gmail.comor WhatsApp +972 52-520-9309